Table of Contents
Content is always King
The single most important feature of your website is always content. And the quality needs to be high. Copywriting is an important part of every website and it can be tempting to do it all yourself, but a second set of eyes is almost a necessity.
A lot can go wrong
No doubt you have visited a website where the copy was ‘not quite right’. Maybe no attention was paid to grammar and spelling, or perhaps there wasn’t enough information. How did you feel about that business? Did you hit the ‘back’ button on your browser and move on to the next Google search result?
Bad copy is a huge turn-off. If you want to create your own content you should have a friend proofread it for you. Everyone has at least one ‘Sheldon’ friend who corrects everyone’s grammar. Ask them. Odds are they will love doing it. You are not a burden.
Build a positive online reputation
It says a lot about your business when your content is free of errors, easy to read, and has an appropriate tone. Copywriting needs to be done well. A lot is riding on the quality and quantity of text on your website.
Copywriting and SEO
The written content displayed on your website also needs to be search engine friendly. It must be well structured and contain relevant keywords so that search engines can match it up to the right search queries. Search engines like Google and Bing need to determine that your content is valuable.
Search Engine Optimisation (SEO) is not as complicated as you might think. It is all about filling your copy with lots of genuinely useful content in a thoughtful and structured way. Make sure your copywriter is capable of delivering search-friendly content.
A word about Search Engine Marketing (SEM)
It’s worth noting that SEO should not be confused with Search Engine Marketing (SEM) which is basically where you pay Google to put you at the top of the list for certain keywords. It’s expensive, so you need to assess whether or not it’s right for you and your business. SEM is one service Vanessa Ellen doesn’t provide, but we recommend you don’t do it yourself unless you are reeeeally confident.
Do your ‘copy right’
Your website is your most detailed and revealing advertisement. It is an opportunity to engage with your customers in a meaningful way. You need to get your ‘copy right’. Let us help. We offer a flexible range of products and services to help you improve the way you present your business online. In addition to copywriting our services include: